Mastermind Success: Our First Joint Venture

My posts may include paid links for which I earn a commission.

Over the last month I have spoken and written frequently about my Mastermind Group. I’ve been fortunate enough to be learning from and working with Todd Farmer and Eric Nagel for about 15 months. For the first year we met once a week as a traditional Mastermind Group. Around our one year anniversary, we spoke about the topic at Affiliate Summit. On that day things took a different turn for us when we decided to expand our relationship to create a site together. Although we have kept it all under wraps until now, Eric did tease about it a little bit in his post Pros and Cons of Working Together. We’re finally ready to spill the beans!

Wine Club Group

Over the last three months we have been combining our talents to create the Wine Club Group. I’m not sure which of them came up with the initial concept, but as soon as I heard it I knew that it would be a winner. I love working with Todd and Eric….and I love wine (but don’t ask me to choose between them). We started with the general idea and added an extra meeting each week so that the new venture would not eclipse our usual mastermind group time.

During the last three months we sketched out the full range of sites we eventually plan to include under the Wine Club Group. Then we held brainstorming calls and started dividing up tasks. We used tools like Dropbox to stay organized and met weekly for status updates. We launched on our official soft launch date and have spent the time since then evaluating SEO and design until we reached a point that we were willing to put our names behind the sites.

Although we don’t have every single bell and whistle added to the site yet (knowing us…we’ll be changing and adding for as long as the sites exist), we are excited to be able to show it to our friends. Our primary work up until this point, aside from the underlying foundation of the sites, has been in doing wine club reviews. I can’t believe how much I have learned about wine clubs in such a short time. Did you know that there is a bacon and wine club??

What Next?

We have so many ideas about where to take the sites. As affiliate marketers, we see potential just about everywhere. I’ve been loving all that I have been able to do with our wine Pinterest boards. On the sites themselves, we’re creating incredibly cool content that I know that wine lovers are going to appreciate. The keys to our success will be to continue with as much enthusiasm as we have had so far, to keep our eyes open for opportunities for the sites, and to use everything we have in our collective arsenals to promote the sites.

You may have noticed that the title of this article is “Our First Joint Venture.” Between our usual Mastermind work, our Affiliate Summit presentation, and our new wine sites, we’ve struck gold in finding a group that works well together. It is my sincere hope that this is just the beginning for us!

Now get out there and start liking our pages and pinning our pictures and all that fun stuff. Tell us what you think and whether you have considered a joint venture with other affiliate marketers or your mastermind group. The possibilities are endless.