Affiliate Marketer, Blogger, and Consultant
As PMA Executive Director, I LOVE seeing the growth of affiliate marketing. With every passing year we see more merchants giving it a chance and more traditional media finding ways to integrate it. But as a small affiliate, the pond just keeps … [Continue reading]
Now that we have had some time with the newly revised FTC Disclosure Guidelines, we are starting to think about the practical application in addition to the big picture. One of the questions that I have been asked the most is about what exactly the … [Continue reading]
We have been waiting for this update for a LONG time and it is finally here! The FTC has updated its Endorsement Guides, which are the source of the disclosure rules that affiliate marketers and influencers (among others) must follow. I think my … [Continue reading]
As an affiliate marketer, efficiency is key. We're constantly monitoring stats, networks, social media, email.... never wanting to miss the newest thing or promotional opportunities. Because of that, we have to use as many tools and shortcuts as we … [Continue reading]
Over a decade ago, I reached out to someone I had met at Affiliate Summit, asking if he would be interested in a Mastermind Group. He approached another Affiliate Summit attendee that we were both a little acquainted with but not exactly friends … [Continue reading]