One of the most important and yet least understood issues in Affiliate Marketing right now is FTC compliance. In large part it is because the FTC continues to issue only "Guidelines" and "Settlements" and not really specific directives. But that is, … [Continue reading]
Don’t Overlook the Small Affiliate in the Big Field
This morning I received bad news from a merchant that my members (and I personally) love. The merchant was "streamlining" their program and decided to drop us. I checked our stats and saw that we had 34 sales in about 9 weeks. That's not huge, but it … [Continue reading]
How Not to Close an Affiliate Program
The email heard round the industry! Well...only if you were in this particular affiliate program. Or had any friends who were in it. Or pay attention to Facebook or Twitter. My phone, messages, and email have been lighting up since an email came … [Continue reading]
Cookies and Wine: Long-Term Benefits of Good Content
Most of the time when I write about cookies and affiliate marketing, I mean the digital cookies that result in our tracking. Not this time. This is a story about how actual cookies resulted in Facebook likes, Pinterest traffic, backlinks, and more... … [Continue reading]
What’s Your Plan for Affiliate Summit?
Thousands of us will be headed off to Affiliate Summit soon in anticipation of days of meetings, sessions, and networking. Most of us have our calendars full of appointments and activities we want to participate in. But don't mistake having a full … [Continue reading]
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