I really dislike asking for recommendations. Part of it is that I struggle to do recommendations myself, and I know that other people feel the same way. Part of it is that I don't want people to feel like they have to do it even if they are too busy … [Continue reading]
I Was a Cookie Stuffer (and Didn’t Even Know It)
This morning I got an email from ShareASale with the subject line "Sunshine Rewards: Urgent Compliance Issue." That's the kind of subject line that makes you stop in your tracks and drop everything else that you are doing. With my heart racing, I … [Continue reading]
What To Do Now that Google Affiliate Network is Closing
Word has spread like wildfire that the Google Affiliate Network is closing and I am seeing responses that range from "Hurray!" to "Oh Crap!". What do you need to do now that the announcement has been made? First, PANIC. Just kidding. Don't panic. … [Continue reading]
Affiliates Take Note: New FTC Disclosure Guidelines
(Sign up for my newsletter to get updates! Or follow me on LinkedIn or Twitter!) (Updated 6/29/23) In 2013, the Federal Trade Commission (FTC) first updated its guidance for advertising disclosures in a guide called .com Disclosures: How to Make … [Continue reading]
Should Affiliates Have Business Plans?
Affiliate marketing is my full-time job, and I think that I treat it like one. I have an office in my house devoted to work and I spend most of the normal business hours in it. I have an EIN that I use instead of my SSN. I have a P.O. box that I use … [Continue reading]
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