(Sign up for my newsletter to get updates! Or follow me on LinkedIn or Twitter!) In February 2020, the FTC solicited feedback on the "Guides Concerning the Use of Endorsement and Testimonials in Advertising." On behalf of the Performance … [Continue reading]
Stayin’ Alive in Affiliate Marketing
I wasn't one of the "original" affiliate marketers, but I have definitely been around long enough now to be considered one of the "old timers." I already had a legal career when I came to affiliate marketing, and I didn't expect to find an entirely … [Continue reading]
Is It Time for You to Energize Your Affiliate Career?
When I started in affiliate marketing 17 years ago, my kids were 2 and 4. I blogged about nap time and trips to the library and how to save money on diapers. I worked on my websites outside of my "real" job hours... on weekends and after the kids … [Continue reading]
The Value of the FrieNDA
If you've been in business for any amount of time, you likely know that an NDA is a Non-Disclosure Agreement. These are generally legally binding documents that both parties sign to be able to share information without the fear of that information … [Continue reading]
How Affiliate Marketing Has Gotten Me Through the Pandemic
There are a LOT of things to be sad about this year. A lot of lost opportunities to be with family and friends. A lot of sickness and death. And yet we are all finding our way through it, using whatever coping strategies we can find. (sourdough … [Continue reading]
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