One of my favorite benefits of working with Todd and Eric on Wine Club Group is that they both really dig data. To maximize our profits on the site, we use a LOT of data analysis. Some of it is related to SEO and traffic but a lot of it is figuring … [Continue reading]
FTC Proposes Changes to Disclosure Guidelines
The FTC came out with two documents this week that are significant for affiliate marketers, influencers, and merchants. For all of the background information on where the FTC currently stands, check out my post Affiliates Take Note: New FTC … [Continue reading]
Check Out OptinMonster and Enter to Win It for a Year
I don't tend to run a lot of contests on this site, but when a company I use myself approaches me to give away their product, I jump on it! It's been almost 3 years since I wrote the post "Why You Need to Get OptinMonster Today." Since that time, … [Continue reading]
Key Takeaways from New FTC Disclosure Settlement
Just when it seemed like things were getting quiet with the FTC regarding disclosure and I was thinking that the new administration didn't care so much about it, a new settlement was announced today regarding commercial endorsements. (If you want to … [Continue reading]
Affiliates: Be Prepared to Lose Commissions
Last week I wrote an article for the PMA entitled Affiliate Marketing and ITP 2.0. It was a basic overview of ITP 2.0 and the impact it can have in general on affiliate marketing. I want to take that a step further and show affiliates just what is at … [Continue reading]
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