For the last 9 months, I have been actively using the FMTC Publisher Toolkit. I've dabbled with some of their free services before (including the Merchant Hub, which I LOVE) but this was the first time that I spent awhile experimenting and … [Continue reading]
Why You Need To Get OptinMonster Today
A lot of times when people tell you that you need to get something for your site TODAY it's because they think the product is so great that you don't want to spend another day not having it. While I do think of OptinMonster that way, that's not … [Continue reading]
Look Past the Smiles to the Purpose
For the last 3 years I have participated as a part of the Affiliate Marketers Give Back team in the Avon 39 Walk to End Breast Cancer. Each year you see me posting happy, smiling pictures at the start line, the finish line, the mile markers, and … [Continue reading]
Information You Need To Negotiate a Better Affiliate Deal
Several years ago, I gave a presentation at Affiliate Summit entitled "Negotiation Tactics for Affiliates and Affiliate Managers." Although the full presentation went through 5 different steps, I want to share some of the core of the presentation … [Continue reading]
FTC Settles with Warner Bros. Over Influencer Campaign
The FTC has once again invoked the .com Disclosures, this time in a lawsuit against Warner Bros. (WB) over an influencer campaign for video games. The FTC announced today that it has settled the lawsuit in which it alleged that WB "failed[ed] to … [Continue reading]
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