I have written and spoken several times about what affiliates want from affiliate managers and merchants but have never flipped the coin over to see what is on the other side. Thinking about the topic and talking to others, here are some suggestions about how we can all be better affiliates.
Be honest about volume: If you make promises that you know you cannot keep, you will not only burn a bridge but word will eventually get around. Be optimistic in your projections but not unrealistic.