Several years ago, I gave a presentation at Affiliate Summit entitled “Negotiation Tactics for Affiliates and Affiliate Managers.” Although the full presentation went through 5 different steps, I want to share some of the core of the presentation that pertains specifically to affiliate marketing. What information do you need to gather as either an affiliate or an affiliate manager before you negotiate a deal? Both sides will want all of this information, but some of it will be easier than others for each to gather. Do the best you can!
Commission Research
The most important part of the terms you negotiate will be the commission so that’s the place to start your research. As an affiliate you want to know:
- What you are being paid by the merchant now and what you have made in the past (trends, changes, limited time opportunities)
- What you are being paid by similar merchants
- What other affiliates are being paid