Tricia Meyer

Affiliate Marketer, Blogger, and Consultant

Cheat Sheet for Affiliate Network SubIds

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Affiliate Network SubIds

I’ve written and spoken on many occasions about why affiliates should be using SubIds in their network tracking. Whether you are a cash back site figuring individual member credits, a PPC affiliate tracking keywords, or a content affiliate testing different types of links and strategies, you can benefit from appending SubID information to your links.

I use the SubIds so much it’s become second nature to me, but I know that it can sometimes be tricky to find the instructions depending on the network. so I’ve pulled together a quick cheat sheet for you to print out and post next to your computer or email to your content teams so that they can use them as well. I may not use all of the same networks that you do, but this will cover most of the big ones.

Creating Network SubIds

For each of these examples, I will be using YOURSID as the placeholder for whatever you want to include in the SubId field.

CJ (formerly Commission Junction)

?sid=YOURSID

http://www.tkqlhce.com/click-1903321-11358?sid=YOURSID

ShareASale

&afftrack=YOURSID

http://www.shareasale.com/r.cfm?b=539670&u=140920&m=49225&urllink=&afftrack=YOURSID

Linkshare

&u1=YOURSID

http://click.linksynergy.com/fs-bin/click?id=wfhQUf6qWdI&offerid=214134&subid=0&type=4&u1=YOURSID

Affiliate Window (formerly buy.at)

&clickref=YOURSID

http://www.awin1.com/cread.php?s=421467&v=5269&q=201377&r=135727&clickref=YOURSID

Pepperjam (formerly EEAN)

?sid=YOURSID

http://www.pjtra.com/t/4-98077-568-89424?sid=YOURSID

Impact Radius

?subId1=YOURSID

http://goto.orientaltrading.com/c/10146/79464/1985?subId1=YOURSID

Avantlink

&ctc=YOURSID

http://www.avantlink.com/click.php?tt=ml&ti=152225&pw=4205&ctc=YOURSID

LinkConnector

&atid=YOURSID

http://www.linkconnector.com/ta.php?lc=018983000010005602&lc_pid=Promo-11550&url=&atid=YOURSID&lcpf=0&lcpi=11550

eBay Partner Network

&customID=YOURSID

http://rover.ebay.com/rover/1/711-53200-19255-0/1?icep_ff3=1&pub=5574636035&toolid=10001&campid=5335828680&customid=YOURSID

Performance Horizon Group

pubref:YOURSID

http://prf.hn/click/camref:1011l3gI/pubref:YOURSID

Be sure to test all of your links after you add the parameters to make sure that they are both routing correctly and tracking properly. This is particularly the case when you are combining deep links with subIds.

If you use another network and know the SubId tracking, feel free to leave it in the comments!

(P.S. SubIds are just one of the hints that I mention in my 30 Affiliate Marketing Tips in 30 Days Series. Have you signed up yet?)

Ask the Affiliate Networks Recap ASE12

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Affiliate Summit East Ask the NetworksIt’s not very often that I do full recaps of an Affiliate Summit session, but so many people asked me about Ask the Affiliate Networks and it correlated enough with my own session that I felt the need to this time. My own session was Comparing Affiliate Networks and focused on 4 of the 5 networks featured in the Ask the Affiliate Networks panel. You can view the slide deck for that presentation although the video will be much more helpful once Affiliate Summit publishes it.

The description for the Ask the Affiliate Networks session was as follows: Wonder what you could do to earn more with a network? How a dispute over quality is handled? Top networks weigh in on your questions, talk what they’re most excited about today, and what’s to come. It was moderated by Oliver Roup, the Founder of Viglink. Participants included:

  • Dan Chiss, Head of Network Solutions, Google Affiliate Network
  • Allison Fox, Senior Director, Publisher Development, PepperJam Exchange
  • Brian Littleton, President/CEO, ShareASale.com, Inc
  • Kerri Pollard, President, Commission Junction
  • Adam Weiss, SVP Global Network Development, LinkShare

I hear a lot of complaints about networks (and have a lot myself) so I expected this panel to be pretty lively with the network reps each addressing complaints/misconceptions about networks on the whole as well as their individual networks. In total, the panel only got through 8 moderated questions and 3 questions from the audience. Most of the questions were very generic and did not lend themselves to conflicting opinions or approaches. If I did not know much about the networks going into the session, I would have thought that pretty much all of them operated the exact same way based on their responses. Here are a few of the things that I did find interesting or worthy of pointing out. [Read more…]