Affiliate marketing can be lonely when you are a solo business owner spending most of your days on the computer. Social media can complicate matters when it feels like a “chicken/egg” scenario of trying to get followers by showing that you already have followers. The one thing that can help solve both of these problems is building up a “tribe” around yourself.
What is a tribe? Most people would agree that at its core a tribe is a social group that exists on the basis of shared interests to help support each other. Since Seth Godin wrote about tribes in business, the terminology has evolved from primarily anthropological terms to more colloquial. I was reading an article today entitled “How to Build Your Tribe – Finding ‘Your People'” and it really struck me how much we use tribes as affiliate marketers and how we should use them even more.