Tricia Meyer

Affiliate Marketer, Blogger, and Consultant

Are You a Social Media Butterfly?

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Let me start out by saying that I didn’t even know that there was such a thing as a Social Media Butterfly until this morning. I was thinking about what I wanted to blog about and it kept coming back to me that I seem to be spending half of my time these days social networking on different sites. In my head I kept equating it to being a “social butterfly” and I decided to title my post “social media butterfly.” I did a quick Google search only to discover that lots of other people thought of this term long before me.

In essence, the Social Media Butterfly is the technical equivalent of the traditional Social Butterfly. You move from group to group networking and socializing. You may do it for fun or to futher your business. You know a lot of different people in different circles and enjoy making friends.

I wouldn’t say I’m exactly a social butterfly in my real life, but a big part of that is working in a home office and spending a lot of time and energy raising two kids. But lately I have absolutely become a Social Media Butterfly. In addition to my time on the Sunshine Rewards forum with those members (and the corresponding Twitter account and videoblog), I spend a good deal of time on Disney sites talking about both friends and business. I keep my Facebook page open constantly (partaking in a little Farkle, Mafia Wars, and even Farmville). I couldn’t get into Twitter much until I installed TweetDeck, and now I am addicted. Add to that my Ning sites (like TwitterMoms and Smaller Indiana). Oh! And my actual job…networking on various affiliate marketing sites and commenting on blogs. I even got a new phone that I could better text on because my other one was too hard.

It remains to be seen whether all of my time as a Social Media Butterfly is going to be profitable. It’s hard to figure out an ROI on the time that you spend Twittering. I guess I’ll give it a go for the rest of the summer and see where it takes me!

The Lonesome Blog

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Of all of the sites that I have, why is the one that I give the least attention to the one that is about ME? Part of it is probably the profit factor (this blog is truly a labor of love and doesn’t really make any money). But the other part is that I feel like I am already putting so much about ME out into the world that there doesn’t seem to be much left to say.

On any given day, I post at least a few Facebook updates as well as a few Twitter updates. Add to that a couple of forum posts in each of the different groups that I belong to. Then some emails back and forth with employees and family. With all that, I’ve pretty much told all that there is to tell about me in a given day. There just isn’t anything interesting left.

I promise to do a better job of updating this site about the news that has me interested. I need to install a fancy twitter feeder of some kind (any suggestions?) that will import my tweets into this blog. Plugin, anyone? Then I will at least feel like it’s worth it for you to visit.

What am I working on so much that keeps me off of here? A lot of blogging on my Twilight site (Twilight fans…I think they come out with something new every single day). Also Sunshine Rewards is taking a lot of time these days to retool and keep up with offer and shopping trends. Plus, the kids are home for the summer. Which means time flies by so fast I don’t even know what month it is.

I’ll be blogging soon about a couple of great conferences coming up this summer, Affiliate Summit and Blog Indiana. Until then, you’ll have to check me out on Facebook and Twitter to see what I’m up to. 🙂

Moving My Affiliate Cheese

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Once upon a time when I was in the corporate world, I loved reading “Who Moved My Cheese?” with my teams. I loved when things changed because I saw opportunities. But I didn’t think that the book applied to me now that I am an affiliate and own my own business. I couldn’t have been more wrong!

As it turns out, the cheese gets moved more in affiliate marketing than when I worked for Lexis. I have to remember that every move means a new challenge that can take me down a different path. Look around. Isn’t the new Shareasale toolbar policy really just someone moving my cheese? It means not only evaluating my own company’s non-use (or use) of toolbars but to what extent we need to educate our visitors better about them. It means looking at where we are in industry and where we want to be.

But toolbars aren’t the only thing. I was reading Scott Jangro’s post about affiliate links in Twitter. Extending it out to other conversations now going on is the use of affiliate links on Facebook. These are new opportunities for us. We can choose to follow the path of monetizing our Twitter and Facebook accounts or continue along the road of viewing them only as pure social networking.

Each twist and turn in affiliate marketing can be scary because it’s my livelihood. On the flip side, it keeps my business fresh because I always have to be on the lookout for the next big thing. So go ahead and move my cheese. I’m up to the challenge and, in fact, looking forward to it!